Dan Airely Archives - Ranching For Profit

Nov 22

When is a Dollar Not a Dollar?

By Dave Pratt Decision Making, Economics & Finance, Labor Effectiveness No Comments

Dan Airely, a behavioral economist at Duke University conducted a silly experiment with serious implications. The experiment involved money, Coca Cola and college students. Dr. Airely stocked dorm room refrigerators…

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Dan Airely

When is a Dollar Not a Dollar?

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